Proposal

This is my proposal for the Storyboard Project for a political campaign ad for Partai Solidaritas Indonesia. 

 

The advert starts off in the waiting room of a hospital. One old guy is looking at his queue number awaiting for his number. He gets called up and he has to pay for the medical bill. The nurse hands him the bill and he sees the price and realises how expensive it actually is. Then someone bursts in and yells out "we won!". Everyone starts cheering. Pan to TV of Giring giving victory speech. Man celebrates and rips up the receipt and everyone in the hospital starts cheering. Then the party slogan "PSI Menang, BPJS Gratis" would fade in as the man dances and then the screen fades black with the slogan and the party logo and number fade in too.

 

Self Reflection:

 I found it quite difficult to think of an idea for the advert. I spent way too long trying to figure out how I can make my plan acceptable and make sense. In the beginning, I wanted to plan a storyboard for a man's health and physical appearance to deteriorate as groups of people in different coloured jackets and then one man in a red jacket comes past and helps this man and brings him back into his original form and even improve him. However, upon consultation with my teacher, we decided to switch up the plan to the current proposal. 

 

The easy part was once my teacher and I revised the plan, he advised me to add a twist to my advert, which comes in the form of the people bursting through the door of the hospital, and then the healthcare became free. It was easy to formulate and expand on this idea because of how simple and adaptable the storyline is. I really enjoyed this part.