Branding Research

Here is the research and development for the branding of our artist - completed by Giorgio and Carrick 

Bruno Mars

Brand Identity

• Bruno seems to have a timeless and retro feel about him. He's smooth and mixes R&B, funk, and pop in his music albums.
• Bruno puts on a luxurious as well as stylish external persona which embodies a sort of old-school modern swagger.
• Bruno also puts on a romantic yet playful act while not forgetting to show his emotional side in love themes.

Persona

• Bruno is charismatic as well as confident, mixing mystery and charm at the same time.
• He's a hopeless romantic just like JMUSE who expresses his vulnerability in love and relationships.
• There's something very witty and humourous about him that can sometimes switch to being deep and sentimental when required.

Image Creation

•  Bruno is often, if not always, seen in silky shirts, golden chains, and fedoras or other hats which emphasises the vintage aesthetic .
• Bruno's magazine and album covers are always seen to have bold colours, vintage styling, and high energy poses of Bruno.
• Bruno's social media as well as visuals keep a mix of polished glam as well as laid back fun.

Fan Engagement

• Bruno has a tendency to speak in a relatable, fun, and charming way.
• Bruno engages with his fans through humour and nostalgia through comment sections on his social media pages.
• Bruno keeps things exclusive so as to entice his fanbase

Visual Consistency

• Bruno uses some fonts inspired by retro designs with warm yet rich colour palettes and upper class aesthetics.
• There is a consistent use of throwback and nostalgic images such as cars, suits, and neon lighting.
• Bruno includes a mix of smooth, romantic, as well as playful moments on his social media pages.

Inspiration

• Bruno's vulnerable yet confident and charming personality
• Bruno's style of continuing the retro style in the modern era with regard to the clothes he wears
• Bruno's style of speaking and engaging with his fans which they find relatable and playful

Reflection

This part of the project was pretty easy as it didn't really require much effort to talk about and analyse Bruni Mars' style. I learnt a lot about Bruno's branding and what kind of conventions that may come out of this such as the colour palette and the mood of the visuals and photos. What I did find difficult was how I was expected to expand on each topic which I'm not all that good at. I'm glad my friend Giorgio was here to help me figure out what to say and what to look for.