My Target Audience

Here is my target audience as part of my project proposal

1. Product/Company Description:

• Company/Product Name: Partai Solidaritas Indonesia

• Product Overview: Promises free government provided Health insurance (BPJS)

2. Target Audience Demographics:

• Age: 50-85

• Gender: Male

• Income Level: Retirees and Pensioners

• Education: High school

• Occupation: Retired

• Geographical Location: Indonesia

3. Target Audience Psychographics:

• Interests: Free time

• Lifestyle Choices: Need for healthcare

• Values and Attitudes: Conservative

• Opinions: Need for lower price of healthcare

4. Understanding Consumer Behavior:

• Needs: Need for free healthcare

• Motivations: Low income, pension cannot afford healthcare

• Pain Points: Money saved

5. Competitor Analysis:

• Competitor Name: (1)PKB, (2)Gerindra, (3)PDI-P, (4)Golkar, (5)NasDem,

            (6)Partai Buruh, (7)Gelora, (8)PKS, (9)PKN, (10)Hanura, (11)Partai Garuda,
            (12)PAN, (13)PBB, (14)Partai Demokrat, (16)Perindo, (17)PPP, (24)Partai Ummat

• Competitor's Target Audience: Mature people

6. Target Audience Persona:

• Persona Name: Pensioners

• Age: 50-85

• Gender: Male and Female

• Occupation: Pensioner

• Interests: A lot of free time

• Lifestyle: Declining health

• Values and Attitudes: Conservative

• Needs and Motivations: Free healthcare

• Pain Points: other parties are corrupt and won't do anything

7. Aligning Advertisement with Target Audience:

• Message: Free healthcare for older people

• Visuals: Red jackets

• Tone: negative towards other traditional parties

Self Reflection:

I found that this really helped me better understand my target demographics and target audience and

helped me determine what sort of advertising that older people prefer and how to sell a political party

more targeted towards the younger audience, to an audience who is more mature.