Research

This is my research for my storyboard project.

MoneySuperMarket.com Advert Analysis
Title of the Advertisement: MoneySuperMarket.com
Brand/Product: Insurance
Duration of the Advertisement: 1 minute
Brief Overview/Summary: 

1. Target Audience
• Age Group: Younger People (18-35)
• Sex: Lean Male
• Interests: Saving Money
• Lifestyle: Low-income
• Class: Working and Middle class
2. Message and Purpose
• Message was that you can be cool by saving money through the purchase of insurance as was seen with the theme of the advert which was the fantasy of Phil.
• The purpose was to sell insurance from MoneySuperMarket.com.
3. Meaning and Interpretation
• There was humour through Phil's fantasy of being a gangster with women in his invisible car.
• Music used was appropriate with the theme of the advert around American gangster lifestyle.
4. Effectiveness
• This ad was not very effective in the sale of car insurance. However, it was effective in capturing the audience through the visual humour of the character Phil and his fantasy.
5. Personal Response
• I did not like this advert due to the fact it strayed away from the product. I personally like it when adverts promote the product and its benefits or features. 

Cadbury's Advert Research 

Title of the Advertisement: Cadbury's Gorilla Playing Drums
Brand/Product: Chocolate
Duration of the Advertisement: 1 minute 30 seconds
Brief Overview/Summary: Gorilla Banging Drums

1. Target Audience
• Age Group: Younger People (10-30)
• Sex: Both 
• Location: United Kingdom
• Lifestyle: Unhealthy
• Class: All
2. Message and Purpose
• Message was gorillas can play drums.
• Purpose was to sell their product of chocolate to a younger audience as well as to get people to be talking about it.
3. Meaning and Interpretation
• Humour through the use of a gorilla which grabbed the audience's attention before beginning to play the drums.
• Music used was of a high popularity among the British audience which would keep people watching maybe just to listen the the rest of the music.
4. Effectiveness
• This ad proved to be effective across the world as it started the world-wide trend of advertisements shifting from selling a product to grabbing the audience's attention.
5. Personal Response
• This ad did not resonate with me as I am not a fan of the method and music used to sell the product. The advert was very far from the product and the only thing that related to the product was the use of a purple background which is the same colour as the packaging that is used on Cadbury's products.

Barbie Advert Research

Title of the Advertisement: Barbie So In Style Doll Commercial
Brand/Product: Minority Barbie Doll
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: Reaching Minorities

1. Target Audience
• Age Group: 4-14
• Sex: Female
• Ethnicity: African-American People
• Location: United States of America
• Class: All
2. Message and Purpose
• Message was a new diverse group of barbie dolls through the addition of African-American barbie dolls.
• Purpose was to target a new audience of minorities within the United States of America as well as to pander to them to buy barbie dolls that reflect the user.
3. Meaning and Interpretation
• Girl child actors of African-American decent were used to reflect the target audience.
• Pandering to minorities to make money.
4. Effectiveness
• This advert had the sole purpose of pandering to minorities and was most likely effective as many minority children aren't represented in the toys they own, therefore it was effective in pandering to minority children because minority children could relate more to the toys they play with.
5. Personal Response
• I do not care for barbie dolls. If I were to see this on the Television, I'd flip over to the next channel. Not because I'm racist, but because I don't like watching uninteresting ads.

HOMEWORK

Big Kev's Cleaning Products - https://www.youtube.com/watch?v=QzYhVip1vH0 

Title of the Advertisement: Big Kev's Cleaning Products
Brand/Product: Cleaning Products
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: Promoting Australian Made Products

1. Target Audience 
• Age: 30-70
• Sex: Both (Lean Female)
• Location: Australia
• Occupation: House wife
• Lifestyle: Pro Australia
• Interests: Supporting Australian Made Products
• Star Appeal: Big Kev
2. Message and Purpose 
• The message was that Australians should be supporting and buying Australian owned and produced cleaning products.
• The purpose was to entice viewers into getting excited to buy domestically owned and made products.
3. Meaning and Interpretation
• To convey to the viewer that there are a lot of imported products that are exporting profits overseas.
• To inform the viewer that there are not a lot of Australian owned and made products in supermarkets.
• Tap into a market of patriotism.
4. Effectiveness
• The advert had the purpose of promoting Australian owned and made products to keep profits within the country instead of exporting the profits to other countries. This was very effective advertising as the viewer's attention was grabbed by a local celebrity by the name of Big Kev. Not only that, but the Aussie apron coupled with a typical Australian barbeque party would've captured the viewer's eyes.
5. Personal Response
• I believe in supporting domestically owned and made products. Therefore, I believe that the tactics used by Big Kev was good in both capturing the viewer's attention and promoting the product.

Queensland Rail "Take it Easy Take a Train" - https://www.youtube.com/watch?v=_l-WUku9rqA

Title of the Advertisement: Take it Easy Take a Train
Brand/Product: Train Services
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: Promoting Queensland Rail

1. Target Audience
• Age: 20-75
• Sex: Both
• Location: Queensland
• Lifestyle: Working, Easy going
• Interests: Travelling
• Occupation: Logistics
2. Message and Purpose
• The message was to promote train travel and logistics to the people of Queensland and how easygoing it is to do so.
• The purpose was to encourage people to use train travel more for logistics and travel and the efficiency of using trains.
3. Meaning and Interpretation
• Trains are efficient.
4. Effectiveness
• The jingle coupled with the slogan captures the viewer's attention and it will most likely stick with the viewer after the ad airs.
5. Personal Response
• I like jingles and slogans. I believe this was an effective ad in promoting train travel in Queensland.

Queensland Government "We Make it Great in the Sunshine State"
- https://www.youtube.com/watch?v=8nZ66O9mJOc

Title of the Advertisement: We Make it Great in the Sunshine State 
Brand/Product: Queensland Manufacturing
Duration of the Advertisement: 1 minute
Brief Overview/Summary: Promoting Queensland Manufacturing

1. Target Audience
• Age: 18+
• Sex: Both
• Location: Queensland
• Interests: Queensland Manufacturing
• Occupation: Any
• Star Appeal: Norm Lee
2. Message and Purpose
• The message of this advert was to promote Queensland made products under the leadership of Sir Joh Bjelke-Petersen in the 80s.
• The purpose of this advert was to inform viewers of the quality of Queensland manufacturing.
3. Meaning and Interpretation
• The interpretation was that under the Bjelke-Petersen government, they had achieved self sustainable manufacturing.
4. Effectiveness
• This advert was effective in informing the viewer as it showed a wide range of products and manufacturing that occurred in Queensland. This would've encouraged people to support Queensland manufacturing. This advert would've stuck with viewers due to the use of music and choice of videos. 
5. Personal Response
• I like adverts that include music and promotion of domestic production.

Mormon Church Australia - https://www.youtube.com/watch?v=YfHBcM43J0g

Title of the Advertisement: Church of Jesus Christ of Latter Day Saints TV Ad
Brand/Product: Mormon Church
Duration of the Advertisement: 1 minute
Brief Overview/Summary: Promoting a Mormon Church

1. Target Audience
• Age: Parents
• Sex: Both
• Location: Australia
• Ethnicity: Any
• Interests: Christianity
• Occupation: Uneducated Christians
• Religion: Luke-warm Christian
• Values: Christian
2. Message and Purpose
• The message was that life lessons and morals can be taught at home through the "Church of Jesus Christ of Latter Day Saints" (Mormon church).
• The purpose was to convert vulnerable and uneducated Christians into the church.
3. Meaning and Interpretation
• The whole idea of this advert was to teach that morals and values are taught by the mormons.
4. Effectiveness
• This advert is effective in luring in vulnerable non educated Christians who do not know the concept of Mormonism. Deception was used through the name of the church. Usage of a non-related backstory is used as a way of grabbing the viewer's attention, making them think it may be an ad for car repairs.
5. Personal Response
• This advert did have me interested at first, until I saw the last part. I am impressed at the quality of production for its time.

Queensland National Party 1983 State Election TVC - 

Title of the Advertisement: Joh and the Nationals

Brand/Product: The Queensland National Party
Duration of the Advertisement: 50 seconds 
Brief Overview/Summary: Re-election Advert

1. Target Audience
• Age: 18+
• Sex: Both
• Location: Queensland
• Ethnicity: Any
• Education: Any
• Star Appeal: Joh Bjelke-Petersen
• Interests: Queensland Growth
• Occupation: Any
• Values: Conservative
2. Message and Purpose
• The message of this advert was to inform Queenslanders of the progress made by the Joh Bjelke-Petersen government in 1983. Queensland had doubled it's productivity in over 12 years thanks to their government. 
3. Meaning and Interpretation
• The advert was successful in showing patriotism for Queensland through the success story of the Bjelke-Petersen government.
4. Effectiveness
• With the use of statistics and facts, the advert was able to convey the largeness of the progress made under this government. Therefore, it helped viewers to understand better why they should re-elect his government for a sixth time.
5. Personal Opinion
• I believe the use of the different camera angles, music, and statistics used were able to convey a meaningful and informative message to the viewer as reasons why the government should be re-elected.

Self Reflection

I really liked researching this because it gave me a good understanding of what ads look like and how they're presented with all the techniques. What I found difficult was trying to find meaning and hidden messages within the ad. I especially found the Joh 1983 ad to be more relevant as it was advertising a politician to the public which is what I wanted to do as well.